Spotlink

Spotlink Spotlight™

Reach drivers at the moment of decision.

Spotlight is a curated partner layer inside the curb experience. It helps businesses, services, sponsors, and community organizations reach drivers near arrival, parking, and local movement.

Spotlight product placement inside Spotlink
Spotlight partner visibility in Spotlink

Why Spotlight

Useful visibility inside the curb decision.

Spotlight is not a traditional ad network. It connects drivers at parking and arrival moments with relevant nearby businesses and organizations.

Curated, not generic

built into curb intelligence

appears around parking and arrival moments

useful, not intrusive

Controlled by zone

limited partner density

category scarcity

no noisy map takeover

Built for local intent

nearby drivers

arrival and rule-checking moments

movement tied to real neighborhoods

Partner offers

Choose your level of presence.

Request Partner Info

Tier 1 Pilot Activation

Price

Custom pilot quote

Best for

single-location businesses testing one target zone

map presence

partner profile

one target zone

monthly recap

optional street activation

Apply for Spotlight

Tier 2 Zone Partner

Price

Custom zone package

Best for

businesses that want stronger presence across one neighborhood or corridor

priority zone visibility

category positioning

higher placement potential

performance recap

optional campaign call

Become a Zone Partner

Tier 3 Neighborhood Dominance

Price

Custom neighborhood package

Best for

multi-location businesses, law firms, insurance brokers, parking operators, and larger local campaigns

multi-zone visibility

featured placement opportunities

activation support

interview / content potential

broader recap and coordination

Book a Campaign Call

Public dollar pricing is reviewed after intake because zone, category, inventory, and activation scope change the package.

Why Spotlight instead of generic ads?

Google and Instagram reach broad scrolling audiences. Spotlight reaches drivers at the curb, near a business, during a real parking or arrival decision.

Hyperlocal visibility

reach nearby drivers

show by zone or corridor

avoid broad passive targeting

Moment-of-decision presence

parking

arrival

legality checks

departure moments

Limited density per zone

scarcity protects value

max category control

clean app experience

Map-based discovery

businesses appear in place

less interruptive than feed ads

builds local memory

Measurable curb activity

zone recaps

QR scans

card opens

activation engagement

Local intent

closer to action

not passive scrolling

context tied to city movement

Spotlight placements.

Book a Campaign Call

Map Spotlight Pins

What it is

Limited sponsored pins inside a defined radius.

Where it appears

Visible near parking and arrival moments.

Good for

restaurants, auto services, parking operators, local retail, and neighborhood businesses

Purpose

Presence at the exact moment of parking.

max 3 per visible area

max 1 per category per zone

never overlap departure pins

always labeled Sponsored

Contextual Cards

What it is

A single card tied to a high-intent action.

Where it appears

Checking legality, viewing a departure, or completing a parking action.

Good for

lawyers, mechanics, insurance, towing, roadside, and auto services

Purpose

Capture high-intent moments without clutter.

max 1 per session

cooldown enforced

no stacking

contextual to the driver action

Home Spotlight

What it is

Premium app or website feature for one highlighted partner.

Where it appears

Top featured presence in the Spotlight ecosystem.

Good for

premium partners, sponsors, featured campaigns, and trusted organizations

Purpose

Authority and brand association.

one featured partner at a time

strong brand association

works for pilots, sponsors, and nonprofits

Community Spotlight

What it is

Reserved inventory for nonprofits, civic groups, and community events.

Where it appears

Useful local resource moments in the app and partner layer.

Good for

nonprofits, community groups, civic campaigns, and local events

Purpose

Trust, community alignment, and useful public-facing presence.

10% to 15% inventory reserved

labeled Community Partner

supports event visibility and community programming

Best-fit partner categories.

Lawyers

Reach drivers in high-intent moments after violations, towing risk, or parking confusion.

Mechanics / repair shops

Appear near vehicle-stress moments and local movement where auto help is relevant.

Insurance brokers

Build awareness around cost, risk, incidents, and driver protection moments.

Towing / roadside assistance

Stay contextually relevant when drivers face urgent vehicle needs.

Parking operators

Reach drivers already looking for a practical parking option nearby.

Driving schools

Stay visible around new-driver, rule-learning, and neighborhood driving moments.

Car washes / auto services

Reach nearby drivers already moving through local parking corridors.

Restaurants and neighborhood businesses

Show up when people are arriving, parking, and deciding where to stop.

Nonprofits / community events

Use Community Spotlight inventory to promote events, services, and local programs.

City-scale curb activity

The curb is economically important.

2M+

vehicles in NYC households

490K/day

vehicles entering Manhattan’s congestion zone

30K+

NYC municipal fleet vehicles

$1.13B

FY25 parking and camera fines issued

$620M+

FY25 parking violation fine revenue category

Hyperlocal

visibility by zone, not broad scrolling

Moment of decision

reach drivers near arrival, parking, and local movement

Figures are city-scale indicators and not guarantees of Spotlink reach or performance.

Activations

Real-world zone activations.

Zone activations help partners show up both digitally and physically in the neighborhoods they want to reach.

Request Activation Info

street team activation in a target zone

branded table setup

A-frame placement

music and live energy

balloons, giveaways, and local engagement

direct driver interaction

QR install flow

photo recap and social content opportunities

Sponsors & community

Featured visibility without turning the app into noise.

Sponsor visibility

Sponsors can receive featured website visibility, campaign association, and optional content or event recognition.

premium website visibility

featured sponsor presence

event activation support

optional interview or recap content

Talk to Spotlink

Community / nonprofit placement

Reserved inventory can surface trusted local organizations, civic resources, community events, and nonprofit programs.

reserved Community Spotlight inventory

event visibility

local trust positioning

community resource discovery

Apply as Community Partner

Request a partner package.

Apply for Spotlight, request partner info, book a campaign call, or ask about sponsor and nonprofit visibility.

Choose your intake path